It is believed that The Bard himself was a smoker, as indeed many men of the 16th century were.

Mr Shakespeare was probably a pipe smoker back in the day but I wonder what the great writer, had he coexisted with them, would have made of the electronic cigarette?

"To vape or not to vape", he may have mused as he pondered and perused the newly written paragraphs of his latest play "Much ado about something or other". If he had decided he would give them a try because he no longer wished to reek of tobacco smoke, perhaps they may have begun to influence his work even more strongly.

Re-workings of old classics might have been titled Romeo and E Cigarette, Taming of the Screwdriver MKII or Merchant of E-Liquid.

This may all sound like a Comedy of Errors but it is not beyond the realms of imagination when you consider the current surge in popularity of the e cig. William Shakespeare was cutting edge in his day and certainly had his finger on the pulse of society, so he would have been well aware of this new device storming the market.

Modern day thespians such as Titanic and Inception star Leonardo DiCaprio, Katherine Heigl of The Ugly Truth, Knocked Up and Killers and Twilight vampire herself Nikki Reid, have all been snapped by paparazzi "vaping" on electronic cigarettes of some description. All of them previously known to have been smokers of tobacco cigarettes and all of them it is assumed trying e cigs as an attempt to wean themselves away from those traditional "analog" cigarettes.

Really, what is all the fuss about and what is ? Well, one of the most up to date definitions of an e cig is that it is a nicotine delivery device and an alternative to smoking. For legal reasons, the marketing of the product has to steer clear of definitions that involve the words "safer smoking" or "healthier alternative".

However, the e cigarette possesses none of the tobacco found in traditional cigarettes when it delivers its nicotine to the smoker or vaper and although distributors strongly advise that this is not a quit smoking method (in fact, they are not actually allowed to be marketed this way), it is entirely possible to use an electronic cigarette with a "nicotine free" cartridge as opposed to a varying strength nicotine cartridge.

If you read about electronic cigarettes, you will discover that it has had something of a rough ride, that is far from over just yet, but all those who have embraced the product along with all those that distribute it will be hoping, All's Well That Ends Well.